Evaluation 4

Evaluation Question 3

What have you learned from your audience feedback?

The overall feedback that we received from our class was very positive. The film itself was considered as quirky. Members of our class have said that the film overall was very good, it looked professional and believable. The pupil also added that the music and titles synchronised. The pupil also pointed out that their favourite shot in the film was when our character Ed was stealing pens from the draws. The pupil liked how the camera zooms into Ed’s bag then zooms out in order for the audience to see Mr Cross in the shot. The pupil then added that it created suspense. Lastly the actor who played Ed ‘Tommy’ was considered as a good actor as his speech is very clear compared to Ed who was played by ‘Tyler’. We have learnt that whilst filming we must ensure that everything said by the actors is loud and very clear.

Pupils in our class rated our lighting 9/10. We achieved our lighting by placing table lamps and torches powered by our phones around the room and covered the windows with dark paper. This was done to ensure that we achieved the right mise en scene for the room. We wanted to portray the characteristic of a secretive and villainous room or private office.

However, the sound bridge between the logo and the titles seemed a little serious and this lead the audience to misinterpret the genre of the film, giving the film a more action feel. The editing skills used were perfect during when the handing over of the pen was happening and the phone rang minutes after, in addition the pace of the montage in INK created a sense of humour for the audience to enjoy.

Mr Cross portrays a teacher who cannot be trusted, this juxtaposes the normal perception society has on teachers, helpful and trustworthy. The theme of deceit is represented when Mr Cross lies to Ed and goes behind his back to tip him off. Double bluffing also took place in INK as Ed steals from Mr Cross and Mr Cross steals from Ed.

Overall from the feedback, we have learnt that we should carefully consider the music used within our future films as it is vital for audiences when trying to figure out the genre. In terms of directing actors we will make sure that actors speak loud and clear in all shots for the benefit of editing and sound adjustments.

Evaluation Queation 1

Narrative Breakdown

Story Board INK

Magazine Analysis

Little White Lies magazine analysis-

 

 



The ‘Little White Lies’ magazine is unique in its style and delivery of the ever-growing independent film industry, it uses 3 categories (‘Anticipation’, ‘Enjoyment’ and ‘In Retrospect’) that are marked out of 5 along with an explanatory text. This helps the reader easily understand the reviewed film and makes the magazine more approachable. The reviewer tends to give some background on the film, its cast or producer/director as well as giving their impression on the film. The magazine is special in that it makes independent film more accessible with short reviews and its scoring system, The Guardian called it “the best-designed film magazine on the shelf” which has helped to propel its status as one of the “magazines at the vanguard of the independent publishing movement”.

The magazine utilizes a variety of key features to give it its distinctive style.

The name of the short film as well as a few important details such as the director, cast and release date are detailed on the top left before the review begins. The names of the cast or crew are usually in bold which helps certain people stand out, the name of the film is also in bold and with larger text to make it clear what film this is and attract the reader.


On the top right of the review is usually a shot of the film that is interesting in its own right. This makes the review more enticing to a reader and can help to attract new audiences to the film.
It also helps to give visual context to the film.

The magazine uses a blue font and always begins with a letter that is bold and larger than the standard text, the review also ends with the reviewers name in bold text.
The font used it clean and simple which helps to make it easy to read and more approachable to an audience.

The reviews tend to focus on the plot at the beginning using descriptive language that helps the reader  to visualise the film and its plot easily, technical terms are included that appeal to readers interested or in the industry. Illustrative text and technical terms are combined to create a well thought out review that tackles the positive elements of each film whilst also constructively criticising and bringing out the negative.

The most unique feature of the review is the scoring system at the end of the review, this is usually on the bottom right. The categories are rated out of 5 and helps the reader to understand the review easily and quickly. The descriptions next to each score help to summarise the film and end the review in an excellent, simplistic way.

Film Poster Photo Shoot

Film Poster Photo Shoot

The first shot that we took during this photo shoot was a front facing shot of Mr Cross, we decided against using this shot as it made Mr Cross look to aggressive which we felt reflected the character in a different light. This was critical to us as the poster is a very important piece of advertising.

 

We took two very similar shots of Mr Cross in this position as we took inspiration from a Johnny English poster where he stood in a similar position. However, we felt that the facial expressions were too condescending in these two shots.

This was one of the many shots that we tested and improvised during shooting. This was the idea of Mr Cross winking at the camera, but when taking the shots the wink didn't look as we wanted it to which resulted in us not using it.

Another improvised shot during shooting, this is a shot of Mr Cross reaching for a pen, we thought that we could have Mr Cross on the poster reaching for pens that fall around him.




This was the shot that we used in our poster, we decided on this because we felt that the characters facial expression was suspicious looking and intriguing, also the pen is more visible on Mr Cross' ear.

Treatment 2

Tagline- The Ultimate Pen Heist

FEEDBACK:
Courtney: Are you going to be filming the whole film in one place?
Owen: Its good that you can keep it simple in one place to avoid practical issues.
Esther: Realistically can you use the heads office?
Tyra: I like how you can tell the theme is greed as its consistent throughout the treatment
Miss: The story is quite long, maybe it could be better if you shortened the ending because otherwise it gets a bit too deep for the film, baring in mind you've only got 5 minutes and spending lot's of time on the ending might make it boring. It's too heavy for a quick film, and should end when Ed gets taken away. You need to tie the ending up nicely, this is as important as the plot twist in the middle, you need to do it really well. One idea could be Mr Cross' next victim coming into a room and asking to borrow a pen so that the end matches the beginning.
Miss: Why does Mr Cross want pens? Where is the motivation?
Owen: Who is Mr Cross?
Miss: You should use police detective like language to bring the comedic factors

Ed is a young teenager attending school, he enjoys stealing stationary from other students and is a mischievous boy causing him to be disliked. Ed started stealing to find comfort in being alone, however he is starting to become increasingly greedy, stealing a large amount of pens at school. His proficient stealing skills results in him being offered a new opportunity, but does he turn it out down or let the greed consume him?

Ed’s rebellious nature results in him getting detention as he does not do his maths homework, his teacher, Mr Cross, gives him detention for after school to which Ed attends.

In detention Ed asks Mr Cross for a pen despite having stolen many pens that day, Mr Cross is clearly not pleased but is interrupted by a call and steps outside to take it. Ed is hungry for more pens and starts to steal a lot more of Mr Cross' pens, suddenly he can hear Mr Cross out in the hallway coming back into the classroom but he is consumed by greed and decides to risk it and take another pen. He is caught in the act by Mr Cross who stops Ed and notices his open bag full of pens he has stolen today, Mr Cross sends Ed to the Head teachers office as punishment.
Realising that he has been caught, Ed begins to panic and worry. As he is close to arriving at the Head teachers office, he can see in the distance Mr Cross standing at the door in a stern manner, however as he approaches he can see that Mr Cross is smiling, he then says "So ... you like pens, eh?".

Unexpectedly Mr Cross exclaims how he admires Ed’s stationary stealing skills and offers him the opportunity to steal as many pens as he likes, he takes Ed to a secret room in the school that is set up with a large mind map filled with pictures of pens and people, he explains to Ed his plan to steal pens back from the students. Mr Cross is motivated by his dislike of pupils who asks for pens put never return them. Ed and Mr Cross set up a incredible pen stealing network in the school, with Ed being the master stealer and Mr Cross setting Ed up.

Over a few weeks Ed begins to steal more and more pens, becoming very greedy in nature. Mr Cross offers Ed the opportunity of the ‘Ultimate Pen Heist’ in which they steal a box of red pens, which are the rarest and hardest to steal, from the Head teachers office, as Ed is consumed by greed he immediately takes up the opportunity. However, Mr Cross betrays Ed in order to steal the red pens for himself and Ed is caught by the head teacher stealing from his office and is handed over to the pen police.
At the end we see Mr Cross standing outside the Headmasters office as a young boy approaches him, smiling like before, he says to the young boy, "So ... you like pens, eh?" whilst inviting him into his secret room.

Treatment 3

Tagline- The Ultimate Pen Heist

FEEDBACK:
Courtney: Are you going to be filming the whole film in one place?
Owen: Its good that you can keep it simple in one place to avoid practical issues.
Esther: Realistically can you use the heads office?
Tyra: I like how you can tell the theme is greed as its consistent throughout the treatment
Miss: The story is quite long, maybe it could be better if you shortened the ending because otherwise it gets a bit too deep for the film, baring in mind you've only got 5 minutes and spending lot's of time on the ending might make it boring. It's too heavy for a quick film, and should end when Ed gets taken away. You need to tie the ending up nicely, this is as important as the plot twist in the middle, you need to do it really well. One idea could be Mr Cross' next victim coming into a room and asking to borrow a pen so that the end matches the beginning.
Miss: Why does Mr Cross want pens? Where is the motivation?
Owen: Who is Mr Cross?
Miss: You should use police detective like language to bring the comedic factors
Miss: Add a shot in Mr Cross' secret room where there are pencil cases full of pens with names on them then add another shot of Mr Cross placing Ed's pencil case with the others at the end. This will help to round up the story and give it a better and more satisfying ending.

Ed is a young teenager attending school, he enjoys stealing stationary from other students and is a mischievous boy causing him to be disliked. Ed started stealing to find comfort in being alone, however he is starting to become increasingly greedy, stealing a large amount of pens at school. His proficient stealing skills results in him being offered a new opportunity, but does he turn it out down or let the greed consume him?

Ed’s rebellious nature results in him getting detention as he does not do his maths homework, his teacher, Mr Cross, gives him detention for after school to which Ed attends.

In detention Ed asks Mr Cross for a pen despite having stolen many pens that day, Mr Cross is clearly not pleased but is interrupted by a call and steps outside to take it. Ed is hungry for more pens and starts to steal a lot more of Mr Cross' pens, suddenly he can hear Mr Cross out in the hallway coming back into the classroom but he is consumed by greed and decides to risk it and take another pen. He is caught in the act by Mr Cross who stops Ed and notices his open bag full of pens he has stolen today, Mr Cross sends Ed to the Head teachers office as punishment.
Realizing that he has been caught, Ed begins to panic and worry. As he is close to arriving at the Head teachers office, he can see in the distance Mr Cross standing at the door in a stern manner, however as he approaches he can see that Mr Cross is smiling, he then says "So ... you like pens, eh?".

Unexpectedly Mr Cross exclaims how he admires Ed’s stationary stealing skills and offers him the opportunity to steal as many pens as he likes, he takes Ed to a secret room in the school that is set up with a large mind map filled with pictures of pens and people, on one side of the room is a row of pencil cases with names on each one which piques Ed's curiosity. 
Mr Cross explains to Ed his plan to steal pens back from the students. Mr Cross is motivated by his dislike of pupils who asks for pens put never return them. Ed and Mr Cross set up a incredible pen stealing network in the school, with Ed being the master stealer and Mr Cross setting Ed up.

Over a few weeks Ed begins to steal more and more pens, becoming very greedy in nature. Mr Cross offers Ed the opportunity of the ‘Ultimate Pen Heist’ in which they steal a box of red pens, which are the rarest and hardest to steal, from the Head teachers office, as Ed is consumed by greed he immediately takes up the opportunity. However, Mr Cross betrays Ed in order to steal the red pens for himself and Ed is caught by the head teacher stealing from his office and is handed over to the pen police.
At the end we see Mr Cross in the secret room placing a pencil case full of pens, with Ed's name on it, next to the other pencil cases. He then leaves the room and goes to stand outside the Headmasters office, a young boy then approaches him, smiling like before, he says to the young boy, "So ... you like pens, eh?" whilst inviting him into his secret room.

Treatment 4

Tagline- The Ultimate Pen Heist

FEEDBACK:
Courtney: Are you going to be filming the whole film in one place?
Owen: Its good that you can keep it simple in one place to avoid practical issues.
Esther: Realistically can you use the heads office?
Tyra: I like how you can tell the theme is greed as its consistent throughout the treatment
Miss: The story is quite long, maybe it could be better if you shortened the ending because otherwise it gets a bit too deep for the film, baring in mind you've only got 5 minutes and spending lot's of time on the ending might make it boring. It's too heavy for a quick film, and should end when Ed gets taken away. You need to tie the ending up nicely, this is as important as the plot twist in the middle, you need to do it really well. One idea could be Mr Cross' next victim coming into a room and asking to borrow a pen so that the end matches the beginning.
Miss: Why does Mr Cross want pens? Where is the motivation?
Owen: Who is Mr Cross?
Miss: You should use police detective like language to bring the comedic factors
Miss: Add a shot in Mr Cross' secret room where there are pencil cases full of pens with names on them then add another shot of Mr Cross placing Ed's pencil case with the others at the end. This will help to round up the story and give it a better and more satisfying ending.
Deni: Change the scene when Mr Cross meets Ed outside the headmasters office, this is because we felt that talking out in the hallway is not secretive, so we changed it so that they discuss the ideas in the secret room and instead walk past the headmasters office and shuts the door.

Ed is a young teenager attending school, he enjoys stealing stationary from other students and is a mischievous boy causing him to be disliked. Ed started stealing to find comfort in being alone, however he is starting to become increasingly greedy, stealing a large amount of pens at school. His proficient stealing skills results in him being offered a new opportunity, but does he turn it out down or let the greed consume him?

Ed’s rebellious nature results in him getting detention as he does not do his maths homework, his teacher, Mr Cross, gives him detention for after school to which Ed attends.

In detention Ed asks Mr Cross for a pen despite having stolen many pens that day, Mr Cross is clearly not pleased but is interrupted by a call and steps outside to take it. Ed is hungry for more pens and starts to steal a lot more of Mr Cross' pens, suddenly he can hear Mr Cross out in the hallway coming back into the classroom but he is consumed by greed and decides to risk it and take another pen. He is caught in the act by Mr Cross who stops Ed and notices his open bag full of pens he has stolen today, Mr Cross takes Ed to the Head teachers office as punishment.
Realizing that he has been caught, Ed begins to panic and worry. As they arrive at the Head teachers office, Mr cross unexpectedly instead closes the head masters door and takes Ed around to a discreet hallway. 
He takes Ed to a secret room in the school that is set up with a large mind map filled with pictures of pens and people and says "So ... you like pens, eh?". Mr Cross exclaims how he admires Ed’s stationary stealing skills and offers him the opportunity to steal as many pens as he likes, on one side of the room is a row of pencil cases with names on each one which piques Ed's curiosity.

Mr Cross explains to Ed his plan to steal pens back from the students. Mr Cross is motivated by his dislike of pupils who asks for pens put never return them. Ed and Mr Cross set up a incredible pen stealing network in the school, with Ed being the master stealer and Mr Cross setting Ed up.

Over a few weeks Ed begins to steal more and more pens, becoming very greedy in nature. Mr Cross offers Ed the opportunity of the ‘Ultimate Pen Heist’ in which they steal a box of red pens, which are the rarest and hardest to steal, from the Head teachers office, as Ed is consumed by greed he immediately takes up the opportunity. However, Mr Cross betrays Ed in order to steal the red pens for himself and Ed is caught by the head teacher stealing from his office and is handed over to the pen police.
At the end we see Mr Cross in the secret room placing a pencil case full of pens, with Ed's name on it, next to the other pencil cases. He then leaves the room and goes to stand outside the Headmasters office, a young boy then approaches him, smiling like before, he says to the young boy, "So ... you like pens, eh?" whilst inviting him into his secret room.

Props List

Scene 1-

• Big Bag - Michael
• LOTS of Pens - School / pound shop / personal pens   
• Pencil case - deni / Jojor / Courtney / class mates 
• School Bag - tyler
• Mobile Phone - George
• Stationary - pound shop / school / personal
• Paper - school
• Tables - school
• Drawers - school
• Clock - school
• Teacher/Staff ID - teacher
• Chairs - school
• Books - personal books
• Folders - school / personal folders
• Detention sign - DIY
• Carrier bags with different colour pens - Home
• Keys - personal
• Watch - Mchael

Scene 2-

• Head teacher sign- DIY
• Cloakroom sign - DIY

Scene 3-

• Table- School
• Chairs- School
• Lamp - Michael
• Mind map- Pictures, board pins, string, cut up newspaper articles, maps, wanted lists e.t.c - Deni
• Pencil cases - personal
• Pens - personal / school/ pound shop
• Nametags - School

Scene 4-

• Pens, Red Pens- pound hop
• Packets of pens - pound shop
• Earpieces - pound shop
• Box - school
• Pencil case - personal
• Apples - Tesco

Scene 5-

• Handcuffs - Deni
• Walkie Talkie - pound shop
• Pepper spray - pound shop
• high visibility vest - School / Ms SS

How did you use new media technologies in the construction and research, planning and evaluation stages